About
The Brand That Is Me
My name is Itay Piro. I'm a guide to inner peace — and that's not a title I was born with. I arrived at it from the least expected direction: skepticism.
My name is Itay Piro. I'm a guide to inner peace — and that's not a title I was born with. I arrived at it from the least expected direction: skepticism.
For years I worked physical, boring jobs that were never my passion. I was the guy who, if you said "circular breathing" or "Human Design," would answer: "what is this nonsense?"
And then I breathed. Really breathed — my first rebirthing session. Thanks to it, after 15 years of dryness, I got back my ability to cry. That's when I understood there's something here that doesn't pass through the head — it passes through the body. From there a journey began: Trilotherapy brought order to my inner voices, and Human Design — the one that sounded the most "mystical" — turned out to be the most organized information system I'd ever met.
Today I focus on my gift to the world and to myself: guiding people toward their own self-understanding, self-acceptance and self-love.
I host sessions at "The Inquiry Space" — a quiet, protected home studio in the Hadera–Zichron Yaakov area of Israel. A place built for exactly this: exploring what's happening inside, without masks and without an audience.
Far away? It works beautifully over Zoom and phone too. And I have a bigger dream: an emotional-expression center — a space open most hours of the day, with protected rooms for emotional release and expression. We'll get there.
I don't ask anyone to believe. I offer you to try — the body will say the rest. That's how it worked on me, a devoted skeptic.
My goal is for you to know how to work with yourself: home practices, understanding your own map, and the ability to notice what the head wants versus what the heart feels.
Deep inner work doesn't have to be heavy. In my sessions people laugh, cry, and sometimes both in the same hour. Both count as success.